Forbes Says Intel Will Be Major Player in Autonomous Cars

Forbes says Intel has strong autonomous driving game.

Timothy Healey
    Jun 07, 2017 8:15 AM  PT
Forbes Says Intel Will Be Major Player in Autonomous Cars
author: Timothy Healey    

A writer for Forbes attended a conference on autonomous cars in San Jose last month and came away impressed.

The author, Patrick Moorhead, attended the first Intel Autonomous Workshop in San Jose in May. He, along with other attending journalists and industry analysts, took part in demonstrations and talks put on by Intel and partners such as BMW, Delphi, Ericsson, and HERE.

Intel also broke news at the event: It has plans to build a fourth Advanced Vehicle Lab, this one in Silicon Valley. The company already has three: One in Arizona, one in Germany, and one in Oregon. The lab is built to investigate the various types of tech that will be required to run autonomous cars. Tech such as connectivity, artificial intelligence, sensing, and in-vehicle computing.

Major Partnerships

Moorhead says in Forbes that between Intel's partnership with BMW and Mobileye and its announcement of another autonomous driving lab, it's clear that the company is more than a bit player in the autonomous driving space within the automotive industry, but it has a full-fledged and comprehensive strategy for autonomous driving.

He writes that Intel has a certain type of strategic skill set that fits the company best, and that Intel's approach to autonomous cars is within that skill set. He says that strategy is compute-centric, solutions-based, and it works from end-to-end, from the car to the datacenter. He points to Intel's spending on companies that supply the type of tech and/or machine learning that will be needed for autonomous driving as an example of how Intel's strategy is setup – and how it's working.

He also says that Intel's strategy is comprehensive, covering not only the car, but also the wireless communications/transmission, the datacenter, and the carrier. That means that all the machine learning necessary is done in the datacenter with Intel computing power, then it's stored and networked before being wirelessly transmitted to the car. Eventually, the Intel wireless communications will talk to other networks and vehicles.

Moorhead makes it a point to note that Intel, nor its competitors, will be the sole provider of computing power for autonomous vehicles or even one given autonomous car – he says each autonomous driving project will be a multiple-vendor/supplier project.

Other News from Conference

He had other notes from his time in attendance at the conference – for example, data, or how to analyze it, process it, and move it from car-to-cloud, will be a big challenge, one that Intel says will require 5G wireless.

He also got a peek at a the new Autonomous Driving Garage, where he saw a highly advanced, in terms of autonomous driving, BMW 7-Series, which previews the company's iNext highly autonomous vehicle, which is scheduled for launch in 2021, and an Audi SUV that looks much like a normal car than the prototypes trolling roads in some parts of the country.

All that gave Moorhead the feeling that Intel is more likely to succeed than fail when it comes to working with autonomous driving, no matter what happens in the future.

Forbes

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