Mojio Inks Deal with Rogers for Connected Car Products and Services

A dongle that fits into one’s OBD-II port is the main device used to bring the new features to vehicles. This means just about all cars released after 1996 will be compatible with the compact unit.

Michael Cheng
    Aug 03, 2017 10:00 AM  PT
Mojio Inks Deal with Rogers for Connected Car Products and Services
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For families, real-time updates are must-have features in the era of connected cars. In areas with dangerous, icy roads, like Canada, knowing the location, speed and status of vehicles offer peace of mind for parents and children.

Mojio, a Vancouver-based startup that focuses on modern car tech, wants all Canadian residents to benefit from cloud-based services, especially outdated vehicles without necessary components for network connection. To achieve this feat, the company has partnered with telecom giant Rogers Communications Inc. Previously, the business completed similar deals with T-Mobile and Deutsche Telekom.

"Now, customers can access information about their car and family member location right at their fingertips no matter where they are," explained Leroy Williams, Vice-President, Rogers Communications.

New Smart Car Services

In the collaboration, Mojio's smart car services will be offered under the Rogers Smart Drive program to customers with access to the Rogers Share Everything platform. A dongle that fits into one's OBD-II port is the main device used to bring the new features to vehicles. This means just about all cars released after 1996 will be compatible with the portable unit. After installing the instrument, users must download an app to send commands and receive information.

Customers using the service can receive updates about the status of their engine and real-time updates about breakdowns. For entertainment, users have the option to connect to the internet, by using the dongle as a Wi-Fi hotspot. Perhaps the most interesting set of features can be found under the family safety menu. Parents can monitor speed, location and vehicle status remotely. Furthermore, the device can push notifications to other profiles when passengers arrive at their destination or when the driver is involved in a road accident.

Under the Smart Drive program, customers may buy the dongle for $99 (two-year term). It costs $15 per month to use the service, which comes with a 1GB bonus of data for a year. Customers can use the device with more than one compatible vehicle.

"Consumers are looking for more ways to stay connected wherever they are. Of the 24 million cars on Canada's roads today, over three-quarters don't have Wi-Fi or any connectivity features," said Williams.

"We're excited to be the first carrier to introduce this kind of device to Canadians. Now, families can have peace of mind about their car maintenance and safety and can connect to the things and people they love worry-free."

Expansion and Series A Funding

Mojio is increasing efforts to expand its services to more regions worldwide. In North America and Europe, the business is planning several carrier launches within the next three months. If all goes according to plan, the startup will have over 750,000 vehicles participating in its cloud-based network.

In 2016, the startup, with headquarters firmly established in Palo Alto and Bulgaria, closed a timely Series A funding round worth $15 million. The year before that, Deutsche Telekom completed a major investment in the company in March 2015, under an $8 million Series A funding round. Deutsche Telekom is the parent company of T-Mobile.

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