Putting The Owner Back in The Driver's Seat

    Nov 14, 2016 5:30 PM  PT
Putting The Owner Back in The Driver's Seat
author: Lydia   

The shift to mobile is radically changing the way people and businesses connect — especially the way consumers discover information and make decisions. As a result, the auto industry is experiencing a return to the personalized marketing model to best reach consumers where they are spending their time. Stephanie Latham, the Director US Automotive, Facebook discussed the importance of putting the car owner at the center of your automotive marketing strategy, and to explore the new kinds of tools and groundbreaking innovations that are completely transforming the way we communicate. In addition to the shift to mobile, Stephanie also addressed what's next for the auto industry – from video to the future world of VR.