"Conversation is King" in the World of Chatbots and AI-powered Messaging Services

According to Edmunds and Facebook, in order to leverage AI-driven chatbots, businesses must focus on messaging platforms as primary mediums for delivery and transactions.

Michael Cheng
    Nov 14, 2016 8:55 PM  PT

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Chatbots are revolutionizing the way businesses, such as banks and travel agencies, offer customer service. 

Now, they're coming for the automotive retail industry.

According to Edmunds and Facebook, in order to leverage AI-driven chatbots, businesses must focus on messaging platforms as primary mediums for delivery and transactions. When it comes to adoption, messaging apps, like Whatsapp and Facebook Messenger, are sending up to 30 billion messages per day. SMS text messages are on the decline at 20 billion messages sent per day.

Key takeaways:

·      53%: Say they are more likely to shop with a business they can message directly

·      1/3 or 33%: Active users have transacted with a business in Facebook Messenger

*Follow FutureCar on Twitter for more AutoMobility LA 2016 updates: https://twitter.com/FutureCar_Media


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